Fez is majestic, mysterious and mystical. This medieval city has a way of sweeping you back in time; it captivates, whether you are walking in the buzzing medina or exploring the myriad of remarkable craft traditions. The Bouzoubaa family has lived in Fez for generations and is proud to be from a metropolis where artisans are well respected and supported. Their passion for traditional carpet making inspired them to found their reputable company, Tapis Bouzoubaa, which offers a gorgeous collection of traditional and contemporary Moroccan rug designs.
Since 1973, Tapis Bouzoubaa has been well recognized by their hand knotted, woven, and hand tufted rugs and offer a variety of techniques and patterns including Berber, traditional Moroccan, Persian, Turkish, Islamic, modern, and more. Many pieces are made to order, working with a variety of fibers, including wool, silk, and cotton. Tapis partners with over 800 women who handcraft each piece with skill and style.
Youssef Bouzoubaa now runs this family business, which he learned from his father and founder, Azzeddine Bouzoubaa. Yousseff states, "My father was a well-respected teacher and lover of the arts. He first began this enterprise by selling a line of traditional Rabat rugs. His carpets are distinguished by their symmetry, use of short woven wool, ornate border, diamond like medallions, and deep red coloring. Soon after, my father started to incorporate new designs."
Carpets in Morocco are often categorized as being “urban” or “rural.” Urban rugs are typically defined by their detailed weaving patterns, stiff backing, use of wool or cotton fiber, and their strong Mediterranean influence. Tapis’ traditional Rabat rugs fit within this category. Rural rugs, on the other hand, are considered woven expressions of Moroccan tribal traditions and are primarily produced in small villages throughout the Atlas Mountains. Because these areas had little exposure to Mediterranean influences, the designs represent a distinct culture and region. They are characterized by their asymmetry, tribal aesthetic, neutral color palette and diverse set of motifs. The texture also varies. High pile is common for colder climates, whereas low pile is made for warmer regions. For example, Tapis' Berber carpets are made by indigenous groups throughout North Africa. These rugs are often characterized by a loop pile construction and tend to have natural tones of multi-color flecks spun from various parts of the sheep’s wool. To this day, many Berber families earn a large portion of their income by manufacturing these carpets and selling to local markets or rug merchants. Many families continue to prefer local dyes, including those made from henna and almond leaves. Women weave personal experiences into their designs, including symbolic representations of birth, fertility, nature, femininity, and spirituality. Some even believe the rugs help ward off evil spirits.
Youssef’s background in computer science and appreciation for artistic expression has allowed him to innately start experimenting with new design and weave techniques. This keeps his company one step ahead. “Now, we have developed a variety of new international partners for whom we are developing exclusive lines. We also offer leather poufs and bags constructed from hand woven carpet material. We are constantly inspired by cultures around the globe and look forward to an exciting and prosperous future."
For more information, please visit: www.tapisbouzoubaa.com